Cortos animados para motivar la participación y el desempeño de mujeres en ligas de fútbol en Lima

Abstract

Women's football in Peru, despite its recent growth, is affected by a lack of support and promotion, limiting its professional development and perpetuating gender inequality. This research analyzes how the scarcity of economic resources, the lack of adequate infrastructure, and sociocultural barriers negatively impact the performance of female footballers in Lima. Through a mixed methodological approach, combining in-depth interviews, surveys, and participant observation, it seeks to understand the difficulties faced by the players and propose innovative solutions. The results show the need for structural change that promotes gender equity in football. In this context, graphic design, video production, and communication in digital media emerge as powerful tools to make the talent of female footballers visible, raise awareness about existing inequalities, and promote the participation of women in this sport. The creation of campaigns with success stories, challenges, and aspirations of the players can contribute to the construction of a positive image of women's football, empowerment, and the attraction of new audiences. The strategic use of digital platforms and social networks allows amplifying the reach of these initiatives and promoting cultural improvements that value and recognize women's football on equal terms.